What’s Different About Content Marketing vs. Social Media Marketing




How you communicate with your audience and share your message while relating to their struggles and goals can have a significant impact on your bottom line. To do so, you want to have a solid content marketing plan which is likely to incorporate the use of social media marketing. What’s different about content marketing vs. social media marketing? Keep reading to get a breakdown of the two and how they relate. 


What is Content Marketing?


When asked to define content marketing, I always refer to the definition listed on TheContentMarketingInstitute.com website. 


“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”


It incorporates the use of various forms of content to provide value, attract your ideal audience, and keep them in your community with the ultimate goal of building trust and making money from their support of your business.


Content marketing can include the use of 


  • Blogs

  • Ebooks

  • White papers

  • Case studies

  • Videos

  • Infographics

  • Testimonials

  • User-generated content and more


What is Social Media Marketing?


Social media marketing, on the other hand, focuses explicitly on the use of social media channels. This is the definition of social media marketing according to Buffer.com,


“Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.”


You can incorporate various types of content marketing into your social media content to achieve your goals. Take a look at the above list, and I’m sure you have seen some, if not all, of the above forms of content marketing on a social media channel at some point.

 

For example

  • Live video content is shared on Facebook. 

  • Blog posts/articles are posted on LinkedIn. 

  • Infographics are popular on Twitter. 

  • User-generated content is shared on Instagram. 


The Intersection of Content Marketing vs. Social Media Marketing


Your content marketing strategy will likely incorporate social media marketing since social media is one of the most popular ways to share the content you create. However, there’s no doubt that sharing your content outside of social media can be quite beneficial as well. 


When developing your content marketing plan, you want to think about the type of content you’ll be creating. Then consider how it will be distributed. If social media is one of the distribution channels, then you want to decide on which platform your content will perform the best based on the type of content it is and where your audience spends most of their time.  


How to Best Use Content Marketing and Social Media Marketing in Your Business


Whatever business you have, you should be sure to incorporate content marketing, and social media marketing will likely be part of your plan as well. 


In utilizing content marketing, you want to develop a comprehensive content marketing plan.


I developed the FLOWER framework for content planning and creation to take the stress, confusion, and overwhelm out of content along with the BEST content method so you can plan and create 90 days of content in only 4 weeks.


If you want to consistently and confidently create authoritative content for your audience without the unnecessary overwhelm, I encourage you to schedule a free content consultation. During our call, we can discuss your content struggles, content goals, and how my coaching and consulting services can support you in building a bulletproof brand with content that converts. 

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