As a small business owner, you want your marketing to be as impactful and effective as possible by providing the best return on your time and financial investment.
The best way to set yourself up for success with your content is to develop a comprehensive content marketing strategy. Your content marketing strategy requires that you map out the purpose of your content, how it relates to your business goals, and many other non-negotiable, yet easy to overlook details.
Developing a content marketing strategy will help to ensure that you're not just creating content because it's something that you should do. Instead, you can have a plan to create content that will help you achieve your business goals while attracting and converting your dream clients.
What is a Content Marketing Strategy?
A content marketing strategy is the development, creation, delivery, and management of your content. It encompasses your entire content plan.
Creating a content strategy ensures that the content you develop speaks directly to your audience’s pain points, is relevant, connects with them, and ultimately leads them through the buyer's journey from awareness to consideration to decision.
Benefit #1: It Promotes a Good First Impression
Your content is often the first conversation you have with your audience.
When you develop a well put together content marketing strategy, you're more likely to show up as your best self with the content you create, leaving a good first impression with your audience.
This happens when they read the blog posts on your website. Are you showcasing your knowledge of the topics relevant to your products or services?
This happens when they read your social media content. Is your messaging clear? Can they tell whether your content is for them? Is your content interesting enough to make them want to follow you?
This happens when they download your lead magnet. Is the content valuable enough that they feel it was worth their time consuming? Are your follow up emails worth opening?
You must consider the conversation you’re having with your audience at all times. When developing your content marketing strategy, that should be at the forefront of your mind. If your audience's first interaction with your company is lackluster, confusing or unprofessional, the likelihood that they will return to your business, especially in this busy online world, is slim to none.
Benefit #2: It Helps You Create Content Consistently
Being inconsistent is a significant content marketing struggle. You might be inconsistent because content confuses you, and it's easier to do nothing, or because you're so busy. soit gets pushed to the bottom of your to-do list. Either way, most business owners will find themselves facing this struggle at some point.
While a content marketing strategy won't eliminate this possibility, having a plan in place does make it easier for you to follow through.
Also, the good thing about your content strategy is that it's not a one size fits all plan. You can create your strategy based on your needs, time constraints, and the support you have on your team to help produce and manage your content. There's no reason to be overwhelmed when developing content for your business. Just adjust your strategy to fit your needs.
Benefit #3: It Gets Your Audience to Pay Attention
There's always a new trend, video, app, email, message, news headline, or something to check out. With so much information available, and numerous ways to access it, the human attention span is changing. That's why it can be challenging to get your ideal client to pay attention to what you have going on. If you can't provide your audience with a reason to care about your content they won't.
You want to captivate our audience's attention with intentional content designed to connect and convert. You can custom design a content plan to make that happen.
Benefit #4: It Reveals the Content You Have, the Content You Need, and What’s Most Effective
When you develop a content strategy, you want to review the content you have to see how your audience has been engaging with it.
Doing so helps to highlight trends regarding what your audience responds better to. You can then use that information to shape how you develop content in the future to achieve your content marketing and business goals.
Beyond just seeing how your content is performing, you also want to identify where you have holes in your content. What are you not addressing that your audience wants or needs to learn from you? Creating a content calendar will provide you with a clear outlook on the content you develop in your business and when it should be released.
Benefit #5: It Helps You Establish Your Authority
Consistently creating quality content that addresses what your audience's needs and wants to know about your industry helps establish you as an authority in your niche.
Without a content marketing strategy in place, you are more likely to veer off-topic and create content that doesn't fit your messaging.
You're more likely to create sub-par content because you're doing it to check off a box on your to-do list instead of doing so with an idea of how it fits into your overall business plan.
You're more likely to be inconsistent, which can make others doubt your professionalism and authority in your industry.
When any of this takes place, it confuses and turns off your audience. A confused mind doesn't make a decision, and an unimpressed mind moves on. There are too many other people in your industry, offering something similar for you to short change your audience.
Benefit #6: It Supports You Achieving Your Business Goals
Creating content is excellent, but if it's not helping you achieve your overall business goals, it's not beneficial.
Your content marketing objectives should directly relate to your business objectives. These might include anything from booking a certain number of clients to achieving a new income goal to increasing the number of people on your email list.
Therefore, your content should prepare your audience to take the necessary actions that will help you achieve your business goals.
What's The State of Your Content Marketing Strategy?
Now that you know how a content marketing strategy can benefit your business, are you ready to develop yours? If you already have one, is it time to revamp it to fit the changes that have taken place with your business or your audience since you first developed it?
Learn about the VIP Content Experience and how we can work together to develop your 6 month content marketing strategy and content calendar in just 14 days. Schedule a free consultation call.