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GET A CONTENT MARKETING PLAN THAT WILL POSITION YOU AS AN INDUSTRY EXPERT

WANT THE SECRET TO HOW CONTENT CAN HELP YOU BECOME A ROCKSTAR IN YOUR FIELD? 

Everyone says if you create content consistently you’ll attract the clients and opportunities you desire.  So then why hasn’t the content you’ve been creating gotten you new clients?

 

You’re tired of the content creation merry go round - constantly in motion but going nowhere. 

 

Creating content that positions you as an expert is absolutely a possibility if you have a content strategy in place.  Believe me, I’ve been where you are, but I was able to turn it around. 


After only 6 months of being in business, I was able to quit my job as an elementary school teacher because I positioned myself properly as a content marketing writer using only my content.  My clients have included corporate banking and insurance companies, New York Times best-selling authors, and industry experts featured in Essence, Ebony, Black Enterprise & more. I did this without a large email list, a big social media following or paid advertising.

I UNDERSTAND YOUR FRUSTRATION

 

I know you want to stop spending countless hours researching content ideas and topics just to watch their performance flatline. 

 

I know you want to stop watching people who started in your industry with you or after you gain the recognition and success you seek, while you seemingly sit on the sidelines. 

 

I know you want to stop wondering if you’re on the right path or making the best decisions in your business. 

SPOILER ALERT

 

Most of us don’t have an innate understanding of content best practices. The rules are always changing.  The terms can get confusing. And the research required can feel mundane. 

 

There are 2 things you need to succeed in providing content that positions you as an expert: Strategy and Consistency.

 

How would it feel if you had your content for the next 90 days planned out based on a proven framework for engagement and sales?

 

How about if you could focus just on writing your content or even outsource your content writing to a freelancer or virtual assistant on your team? 

 

What if you experienced more leads, more opportunities, more recognition, and ultimately more money because of your content? 

 

How would life be different if you could finally have a content plan that works and produces the results you’ve been seeking?

PSSST...THESE 3 THINGS MAY BE THE REASON YOUR CONTENT MARKETING ISN'T WORKING 

  1. Doing It Yourself.  Looking at what everyone else is doing and arbitrarily choosing content topics with the hopes of something sticking. 

  2. Being Inconsistent.  Since you don’t have the time to plan out their content, it doesn’t get done regularly or since you're not seeing the desired results, you give up and stop doing the work regularly. 

  3. Outsourcing wrong.  Without the time or the skill to do it yourself, you outsource your content planning to someone with no strategy experience, yet expect them to make magic happen.  

Let me help you create a comprehensive content marketing plan that positions you as the go-to person in your field so you can attract your ideal clients, engage your audience, broaden your opportunities, and increase your revenue.

READY TO CASH IN ON YOUR CONTENT IN 90 DAYS?

The Content Blueprint is my signature strategy service, designed for authors, speakers, content creators and service providers who want to establish their industry expertise with content that converts.

WHAT'S INCLUDED

 

During our 60-Minute Project Kick-Off Call we will discuss​:

  • Your current business pain points - what are you currently struggling with within your business and how can content help you solve this problem?

  • What’s working and not working for your content - how are you currently managing your content? What part of your current strategy, if any, is successful and what do you know for sure isn’t working?

  • Your 90 day content goals - what do you hope your content will help your business do over the next 90 days

  • The content key performance indicators (KPIs) you should track - you will only know your content is performing well if you track your content metrics. I’ll help you identify the relevant metrics to track based on your content goals

  • Your ideal client and segments of your audience population - Understanding your audience will help me to develop a content plan that is relevant to their wants, needs, and preferences

  • Your preferred platforms to focus on over the next 90 days - We will discuss the content platforms you will focus on over the next 90 days

  • Your 90 day business goals - What do you hope to accomplish in your business in the next 90 days and how can your content help move you toward achieving these goals?

A 90 Day Content Plan which will include:

  • Content Topics - I will research content topics that are relevant in your industry and interesting to your audience while connecting to the products and services you’re selling 

  • Content Summaries - I will write a very brief summary of the content topic so whether you write your content or outsource it, you’ll have an idea of what the content topic means

  • Relevant Keywords You Can Rank For - This is specifically for blog posts and YouTube videos - I will use search engine optimization (SEO) strategies to determine the keywords that your content should rank for

  • Relevant Hashtags - This is specifically for social media - I will use hashtag research strategies to determine a list of relevant hashtags your content should rank for

  • Strategic CTAs - Every piece of content you create should come with a call to action.  I will determine a relevant call to action to help you meet your defined business goals. 

 

STOP DIY-ING IT & GET A CONTENT MARKETING STRATEGY THAT REALLY WORKS

 

Not sure if this is right for you? Reach out to me at Hello@QuianaDarden.com or schedule a 15-minute call so we can discuss whether the 90-day content plan is right for you at this point. 

HI I'M QUIANA. NICE TO MEET YOU.

I am a content marketing writer and strategist who helps speakers, authors, digital product creators and service providers create content and content strategy that positions them as an expert in their industry.  As a content writer and strategist, I've helped clients exceed baseline goals for engagement with social media content, increase organic website traffic, secure speaking engagements, increase their email list, increase their social media following, sell their products and book more clients. 

Don’t miss the opportunity to provide your audience with the content they want while helping you secure the opportunities you desire in your business.

MY CONTENT STRATEGY IS PERFECT FOR YOU IF...

  • You’re a speaker, author, service provider or content creator

  • You know the importance of good, consistent content

  • Your content doesn’t lead to the conversions you want 

  • You don’t have the time to plan your content

  • You hired someone to write but they need guidance to be successful

  • You’re ready to showcase your industry expertise but you need support

  • You know how to write content, but you don’t know what to write

  • You’re not ready to hire a writer and you want to keep doing it yourself, but with support. 

 

You don’t have to figure it out on your own.  The sooner you start using a proven framework, the sooner you start seeing results.

I DELIVER RESULTS BUT DON'T TAKE MY WORD FOR IT...

  • Kara Stevens_edited.jpg

    KARA STEVENS

    Founder of The Frugal Feminista

    Quiana is amazing. She's thoughtful, hardworking, and reliable. She delivers on time and is extremely organized...Quiana has [allowed me to] work on networking and branding rather than working on the site.

  • Brian Marsh_edited.jpg

    BRIAN MARSH

    Sr. Manager of Digital Strategy 

    Quiana has been easy to work with and has delivered reliable, high-quality writing and strategy work.

  • Lisa Muller-Bruchac_edited.jpg

    LISA MUELLER-BRUCHAC

    Founder of Find Your True Essence

    Quiana is great at what she does. Her plan for my business was in-depth and specific to my niche. She went above and beyond what I had expected. I would highly recommend hiring Quiana for all your content strategy

FREQUENTLY ASKED QUESTIONS

How will getting a content plan help me?


We all know how important content marketing is. But you need a strategy behind the content you produce. Getting a content plan for your business will allow you to ensure that your content is connected to your overall business goals and you’re positioning yourself as an expert to attract the clients you want and the opportunities you deserve.




Do you write my content?


While I do offer content writing services, writing is not included in this service. This service provides a plan for your content. You can choose to write your content yourself or outsource to someone else. If you want to add content writing to this service, you can do so for a special bundle rate. Contact me for more details.




What’s your turnaround time?


My turnaround time is 14 calendar days.




Why do I need this instead of doing it myself?


You can DIY, but unless you have an understanding of content strategy, your content is less likely to provide you with the results you want. Creating good content is about far more than coming up with an idea that’s relevant to your industry. When you get a strategic content plan you get a map leading you to the content conversions you seek.




What do I need to do after getting the content plan?


You have three choices. 1. You can take the plan and write the content yourself 2. You can outsource your writing to someone on your team or a virtual assistant/freelance writer 3. You can hire me to write your content. If you choose this option you will get a discount on my writing services.




If I write the content myself, will I need any special tools or systems?


No, you will use what you already have in place. The plan is simply a guide to make sure your content is moving in the right direction to get you the results you desire.





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